Bramsche, March 2015 | Fespa 2015 (Halle 7 Stand K60)
Morgan Leonard from the Heytex subsidiary BondCote is 27 years young and promotes the technical textiles of the HEYtex® and BondCoteTM brand on the US market. It is quite possible that she will become the face of this year’s Fespa in Cologne and will have a lasting impression on many visitors of the fair.
The 5 x 5 meter backlit canvas at the Heytex booth shows nothing but – a face: the face of Morgan Leonard. A large-format photo with a special appeal. The product manager from Pulaski, Virginia, is one out of 7 employees who posed for the large-format sign media at this year’s Heytex booth.
“Discover the many faces of fabric” is the motto of Heytex at the fair and the responsible marketing managers of the company group came up with the idea of illustrating that claim in an impressive way: with the faces of employees on various HEYtex sign media. Even the casting of the employees/models was already international, as the international Heytex Group welcomed a new addition to the family in January 2015: the US-based company BondCote, specialist for technical textiles joined the “Family of Fabric”.
Besides the well known sign media, Heytex also develops and manufactures technical textiles for industrial and institutional customers. “Texineering” is the magic word and the result of the successful Heytex formula “textile + engineering”. With BondCote, we found the geographic and technical supplement to the product portfolio and the market presence of the Heytex Group – and with Morgan Leonard one of 80 new coworkers who now belong to the global team of the Heytex Group.
The faces on the XXL textiles appeal to the visitors, but also automatically draw their attention towards the sign products of the HEYtex® brand: short-term, long-term, indoor, outdoor, frontlit, backlit, blockout, mesh – at booth K60 in Hall 7 you will find the ideal medium for your application. True to the motto “No idea can ever be too big”.
A significant example is the textile premium-blockout for sublimation, direct, UV and latex print: digitex® decoflex opaque. The material impresses by its excellent flatness – at Fespa 2015 it is used as back panel for the booth, as separating wall, as a means to hide electricity cables in the round arch or as wall lining in the trade fair kitchen.
No more time-consuming preparation of restless backgrounds is required. No matter what you wish to hide behind a banner, decoflex opaque hides it in a reliable way and your advertising slogan will come into full focus. The fabric is almost kink-resistant and may be easily processed with silicone welt. Its slight elasticity in length and width makes covering an easy task.
Today, large format printed textiles shape the face of our major cities and shopping malls. Large format faces shape the sign media of the Heytex Group at this year’s Fespa in Cologne.
HEYsign – Because no idea can ever be too big.
More Information: www.heytex.com